Neymar to conquer Asian market with Paris
Like the other European top leagues, Ligue 1 wants to become better known in Asia. France’s elite league sends Paris St. Germain and Neymar on the trail.
The English Premier League is considered a prime example of successful expansion into foreign markets. Europe’s top leagues are particularly focused on the Asian market. Ligue 1 also wants to get a piece of the big cake. In order to make the French elite league even better known, the league association sends Paris St. Germain with his superstars on the trail.
Neymar and Company. will play their league match against OGC Nice on 18. March at 13:00 hrs to “show the game at prime time in Southeast Asia”.
The LFP also announced that the French Supercup will take place in August in the Chinese city of Shenzhen. In 2014, the match between the champion and the cup winner took place in China’s capital Beijing. PSG then defeated the provincial club EA Guingamp 2-0.