Strengthening abroad: IMG markets DTM TV rights
ITR wants to better position DTM abroad and enters into partnership with IMG on the marketing of international TV rights – agreement for two years
The realignment of DTM continues. After the umbrella organisation ITR was able to land SAT.1, a new TV partner for the national television broadcast of the German touring car series, internationalisation is also progressing further. With the International Management Group (IMG), DTM has gained a new partner for international TV marketing. Through this cooperation, ITR wants to position itself better internationally and also bring DTM to TV screens abroad.
“We are very pleased to have IMG as the world’s largest independent rights marketer for live sports broadcasts as a strong partner to further strengthen DTM’s international position. In view of IMG’s spectrum, the development of joint show and entertainment formats to enrich the DTM events is also conceivable,” says ITR Managing Director Achim Kostron.
Over the past three years IMG has marketed the World Rallycross Championship (WRX), in which ex-DTM driver Mattias Ekström will compete with his own team and become World Champion in 2016. From 2015 to 2017 the paths of IMG and DTM already crossed when the WRX was in Hockenheim for the supporting programme of the DTM season opener.
“The DTM is one of the most popular international touring car racing series, with a large following among motorsport fans worldwide as well as Germany’s three premium car brands Audi, BMW and Mercedes-Benz. We look forward to increasing the attention of the racing series – also through our existing motorsport business – and to ensuring the widest possible audience on all transmission platforms,” says Christian Salomon, IMG Managing Director for Germany, Austria and Switzerland.
The cooperation between ITR and IMG is initially planned for two years. Germany, Austria and Switzerland are excluded from this agreement. The ProSiebenSat.1 media group has acquired the TV rights for Germany for the next two years.
As ‘Motorsport-Total.com’ has learned, Wige Media AG will no longer be responsible for the production of the television pictures. The cooperation with ITR ended in 2017. Following the change of strategy and the renaming of Wige to Sporttotal AG last year, the focus in future will no longer be on the DTM but on the 24-hour race at the Nürburgring, the Porsche Driving Experience and amateur football, according to Sporttotal at the request of’Motorsport-Total.com’. In future, TV Skyline, a service provider for television and transmission from Mainz, will be responsible for TV production.