Formula 1: Social media figures shoot through the ceiling
Since Liberty Media took over Formula 1 at the beginning of 2017, it has been increasingly relying on digital platforms. With success as the TV and social media figures show.
Good news for Formula 1: both on TV and on its digital platforms, the premier class of motorsport in 2017 recorded an increase over the previous year.
This is shown by the TV and social media figures published by Formula 1 on Friday. The digital offensive of the new owners of Liberty Media thus seems to be paying off.
Especially on its social media channels and digital platforms, the sports brand Formula 1 is growing. In the meantime, 11.9 million people follow the offers on Facebook, Twitter, Instagram and YouTube.
This represents an increase of 54.9 percent over the previous year. This makes Formula 1 the fastest growing sports brand in the social media.
Especially on Facebook, the fans spent more time – a total of 390 million minutes. This represents an increase of 1600 percent compared to 2016.
At Instagram, the number of followers almost doubled year-on-year to 3.8 million, and on Twitter Formula 1 was particularly successful with its videos. 64 million views represent an increase of 165 percent.
“We are very encouraged by the audience growth from linear to digital platforms during the 2017 season,”said Sean Bratches, chief commercial officer for all Formula 1 issues,”Our efforts over the past season have focused on improving the fan experience across all our platforms. It is encouraging to see how much fans all over the world are concerned about Formula 1 media.”
The new Formula 1 owner Liberty Media had already announced before last season that it wanted to launch an offensive in the social media. Under the former ruler Bernie Ecclestone, the Internet was almost completely ignored.