Better TV ratings thanks to DTM start times before Formula 1?
Overlap of dates and start times before Formula 1 could lead to higher viewer ratings for the DTM and make the racing series more attractive in the future.
In addition to the first night races in history, there will be another novelty in the DTM in 2018. Due to the earlier starting time of the DTM races at 1:30 p. m. the Sunday race will start at the Norisring (24. June) even before the Grand Prix of France in Le Castellet (starting at 15:10). So far, overlaps with a Formula 1 race have been avoided as far as possible. But in 2018 the DTM race weekends will take place at the Norisring and in Misano (26th place). August) on the same date as the Formula 1 races at Le Castellet and Spa.
The DTM-makers could have made a clever move with the advanced start times. According to a TV expert interviewed by’ Motorsport-Total. com’, the audience rating would be higher if the DTM drove before and not after Formula 1. If you believe this thesis, then the real racing fans sit in front of the TV on “Super-Motorsport-Sunday” and first see how Rast, Wehrlein, Wittmann and Co. to fight for victory before they switch to royalty. This wish has often been voiced in the past, but so far has been voiced in vain. According to information from’ Motorsport-Total. com’, this will change in the future. It would be worth a try!
The end of the race and the start of the two top series would then be only 40 minutes apart at the European Grand Prix (currently nine). And fans will want to watch real action on the track rather than the pre-reporting of a Grand Prix. Due to the possible future intended scheduling of the DTM races with those of Formula 1, Gerhard Berger’s DTM managers could even kill two birds with one stone: to achieve higher TV ratings for the new TV partner SAT. 1 and at the same time avoid another problem, namely the often not easy arrangement of the schedule calendar.
Two flies with one stone….
At 21 Formula 1 races per season, it is difficult for the organisers of the various racing series to find a gap for “their” events in order to avoid a clash of dates with the royal class.
At the night races in Misano (starting at 10:20 p. m.), which will take place on the same weekend as the Grand Prix of Belgium, the spectacular atmosphere on the Italian Adriatic coast will provide breathtaking pictures and will attract many spectators to the grandstands and television sets.
The early start times also have a further advantage in terms of marketing the German touring car series. The reports on the DTMs could receive more space in the Monday editions of the daily newspapers. This is almost impossible with later start times because of the press proof in the editorial offices. The Formula 1 team now has this problem, especially in the European races that only start at 3:10 p. m. and only finish shortly before 5:00 p. m. if things go according to plan.
Behind the scenes, ITR boss Gerhard Berger is working flat out to lure new manufacturers into the DTM and put the racing series on a secure footing in the long term. With the idea of starting the races regularly before Formula 1, he could take a further step towards the successful and attractive future of the DTM.
© Motorsport-Total. com