Zion’s Shoe Break lets Nike Share Fall
The stock of the sporting goods manufacturer Nike sank after a breakdown with a broken shoe and a knee injury of college star Zion Williamson. US media reported on Thursday (local time) that the Nike share had already fallen by more than one percent.
The player’s shoe sole had come loose during a fast spin in the game between Duke University and North Carolina University teams at Chapel Hill on Wednesday evening.
The 18-year-old Duke player Williamson, who is regarded as a promising candidate for the professional league NBA, left the pitch limping under the eyes of prominent guests and did not return. A video showing the reaction of former US President Barack Obama to the incident went virally in the social media. Duke lost the game.
Mike Krzyzewski, Duke Blue Devils coach, expressed concern and said Williamson had a slight sprain in his knee. “We are naturally concerned and would like to wish Zion a speedy recovery,” said Nike, which has a contract as the exclusive manufacturer of Blue Devils athletic footwear and jerseys. It is an individual case and they are working on identifying the reason.
NBA player Paul George also took the floor. The shoe model marketed under George’s name and worn by Williamson is “successful,” George said. To the best of his knowledge, this had never happened before.