Fight enthusiasts who tune into Super Bowl LVIII on Sunday will surely recognize at least one familiar face in the commercials that air during the game. Dana White, the CEO of the Ultimate Fighting Championship (UFC), makes a special appearance in a commercial for Bud Light, the recently-acquired sponsor. In this entertaining skit, he joins forces with renowned rapper Post Malone and Pro Football Hall of Famer Peyton Manning, as they embark on an unforgettable night on the town, courtesy of “The Bud Light Genie.”
Bud Light, the new official beer partner of the UFC, took over from Modelo at the beginning of 2024. This groundbreaking sponsorship deal, signed in October 2023, has been hailed as the most significant in the history of the UFC. ESPN, the renowned sports network, was the first to report on this monumental collaboration.
Super Bowl LVIII is set to take place on Sunday at Allegiant Stadium in Las Vegas. The highly anticipated match between the San Francisco 49ers and the Kansas City Chiefs is scheduled to kick off at 6:30 p.m. ET.