Emily de Heus, a driver from MP Motorsport and part of the Red Bull F1 Academy, has received title sponsorship from Ford, demonstrating the American car brand’s confidence in its partnership with Red Bull powertrains. The iconic blue oval logo is prominently displayed on de Heus’ car and racing gear as she prepares for her second F1 academy campaign in Jeddah, Saudi Arabia this weekend.
Ford’s collaboration with Red Bull extends beyond sponsorship, as the two companies have joined forces in anticipation of the 2026 Formula 1 power unit regulations. Red Bull powertrains will receive support from Ford, solidifying their partnership.
However, doubts arose about Ford’s commitment to the Red Bull team due to recent developments surrounding an investigation into allegations against Christian Horner, the Team Principal. The investigation, which concluded prior to the Bahrain Grand Prix, cleared Horner of the allegations. Nevertheless, Ford expressed its impatience during the investigation, releasing statements that reflected their expectations for high standards of behavior and integrity from their partners.
Mark Rushbook, the Global Head of Ford Performance Motorsport, refrained from commenting directly on the investigation but acknowledged Red Bull’s seriousness in handling the situation. He emphasized the need for truth to emerge from the independent investigation before making any further statements.
However, a letter read by the Associated Press revealed growing frustration within Ford regarding the lack of resolution and transparency surrounding the matter. CEO Jim Farley expressed his disappointment in the lack of a fair and just resolution and demanded a complete account of all findings.
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Ford’s support of the Red Bull F1 Academy initiative is a positive development for their partnership. Ford has reiterated their commitment to promoting diversity in motorsport through a press release obtained by Autosport. The press release highlights Ford’s dedication to attracting more women to the sport at all levels and roles, particularly within Red Bull Technology. This partnership with Red Bull Ford Academy Programme provides Ford with the opportunity to further their efforts in promoting diversity and inclusion.
According to Rushbrook, Ford Performance is determined to collaborate with the FIA and race promoters to integrate more female talent into motorsport. They aim to create opportunities for women both on and off the track. The partnership with F1 Academy is seen as a significant step towards achieving this goal. Ford has already partnered with other race series and drivers, such as Hailie Deegan and the Rebelle Rally, to elevate the presence of women in motorsport. The collaboration with Red Bull is an exciting opportunity for Ford to make a positive impact in the world of Formula 1.
Julia George, the Director of Partnerships at Red Bull Racing, expressed her enthusiasm for Ford joining as the title partner of the Red Bull Ford Academy Programme. She emphasized Ford’s desire to enhance female representation in motorsport, both in competition and beyond. F1 Academy is seen as a crucial platform for advancing the progression of female drivers to the next level in motorsport. Ford’s technical expertise is considered vital for the success of the Red Bull Ford Academy programme car. The anticipation for the 2024 F1 Academy season is high, as the partnership between Ford and Red Bull promises exciting possibilities.