Despite leaving, Steiner remains a well-known figure in the Formula 1 community, often making appearances in various roles for broadcasters.
Former principal of the Haas F1 team, Guenther Steiner, has initiated legal proceedings against his former team, claiming unpaid commissions and unauthorized use of his image.
Steiner, who departed from the American team in January alongside technical director Simone Resta, has taken legal action in North Carolina, where the team is headquartered.
Despite his departure, Steiner continues to hold a prominent position in the Formula 1 community, frequently appearing in different capacities for broadcasters.
According to the legal documents submitted by Steiner’s attorneys, while Haas F1 had the right to not renew his Employment Agreement, they are still obligated to fulfill the financial commitments outlined in the agreement.
The documents state that Haas F1 has failed to compensate Steiner for the owed amount stated in his Employment Agreement, despite benefiting from his reputation, experience, and connections within the industry over the years.
Additionally, Steiner alleges that Haas F1 unlawfully utilized his image to take advantage of his popularity, especially in relation to the widely popular documentary series, Drive to Survive.
As per the legal filing, Steiner’s presence in the show contributed to increased fan engagement with Haas F1, which the team used to generate additional revenue.
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However, Steiner asserts that the team has no right to commercially exploit his name, image, or likeness after terminating his employment, and he has not received any compensation for their unauthorized use.
This legal dispute highlights the complexities surrounding contractual obligations and intellectual property rights in professional sports, particularly in high-profile industries like Formula 1.
Steiner’s legal action emphasizes the importance of upholding agreements and respecting individuals’ rights to their likeness and intellectual property, even after they have left a team or organization.
Source: https://www.pitpass.com/77554/Steiner-takes-legal-action-against-Haas