Kyle Busch discusses the challenges of attracting attention in NASCAR.
Kyle Busch (Via IMAGO)
NASCAR has been striving to bring the sport back to its former glory days, but has struggled to capture the same level of interest from the masses. One of the key reasons for this decline, according to two-time NASCAR Cup champion Kyle Busch, is the lack of star power among the drivers. In the 90s, NASCAR had a dedicated fanbase comprised of racing enthusiasts and loyal followers of legendary drivers such as [names removed]. These drivers brought excitement and drama to the track, drawing in a large audience.
However, as the sport evolved, Kyle Busch notes that NASCAR failed to retain its legacy fans and transition them into supporters of the current generation of racers, including [names removed]. The star power of drivers has historically been a major draw for NASCAR, but the sport is now struggling to market the current crop of racers on the same level.
NASCAR was slow to adapt to the digital media and streaming era, putting the sport in a challenging position. They must now make decisions that may not sit well with their existing fanbase in order to ensure a sustainable future and attract new fans.