RCR is well-known for their ability to attract a diverse range of sponsors, showcasing their uniqueness. One of the major concerns within the NASCAR community was whether RCR, after signing with them, would be able to secure significant sponsorship deals for Kyle Busch. The doubt stemmed from Busch’s departure from JGR due to the loss of a primary sponsor. However, RCR proved everyone wrong by securing a variety of lucrative partnership deals.
Unfortunately, the team now faces a challenging situation as one of their multi-race primary sponsors, 3CHI, has decided to reduce their involvement to only one event. 3CHI, a producer of hemp-driven cannabis products, has been associated with the No:8 Chevy team, now represented by Kyle Busch, for over three years and has achieved great success together, winning three races during this time.
The decision to downsize their sponsorship was driven by the “political environment” surrounding their cannabis products, which cater to both recreational and medicinal purposes. In a statement on their website, 3CHI announced that they will only sponsor the championship race at Phoenix Raceway.
@3ChiCanna, on their website, cited the “political environment surrounding hemp-derived cannabinoids” as the reason for their decision to sponsor only one race this year, specifically the season-finale at Phoenix Raceway (November 10).#NASCAR pic.twitter.com/Z6e9j0Pz69
Furthermore, 3CHI expressed uncertainty regarding the future of their involvement in the premier stock car racing series. The current political landscape poses a threat to their existence, leaving them unsure if they will be able to return for the 2025 season.
At the beginning of the 2024 season, the contract extension between RCR and 3CHI was highly promising, as both parties aimed for a long-term partnership. However, with this recent development, Richard Childress and his team must now search for a suitable replacement that aligns with the team’s values.