Lewis Hamilton, the seven-time F1 World Champion, has become a renowned figure in the fashion world. Known for his extensive collection of designer clothing, Hamilton often showcases his outfits during race weekends. Despite challenging weather conditions, such as scorching hot races in the Middle East, Hamilton chooses to wear his fashion-forward ensembles instead of climate-appropriate attire.
Recently, Hamilton made a statement at the Met Gala by donning Burberry’s outfit, further solidifying his influence in the fashion industry. Over the years, the 39-year-old’s appeal in the fashion sphere has grown significantly. Alongside his fashion prominence comes a set of additional responsibilities that Hamilton willingly takes on, even in unfavorable climates at various circuits.
When questioned about his dedication and high fashion standards, Hamilton explained the difficulties he faces in order to provide a platform for designers. Despite the extreme heat in Middle Eastern countries, Hamilton continues to wear fashionable clothing, using his platform to convey messages. He considers this a necessary sacrifice for the sake of fashion.
During every F1 weekend, Hamilton can be seen sporting exclusively designed outfits. This has garnered him a dedicated fanbase that admires his impeccable style. However, managing such a large following requires meticulous planning and organization to ensure his outfits are prepared well in advance. Hamilton sheds light on the intricate process of collaborating with designers and brands to create his unique looks.
Hamilton reveals that he carefully examines collections from brands he admires and also collaborates with up-and-coming designers to give them a platform for success. By supporting these designers, Hamilton aims to help them establish themselves as global fashion icons.
Despite the demanding F1 schedule, taking place 24 times a year, Hamilton expresses his disappointment that he can only showcase his fashion sense four times a week, specifically during race weeks. Nevertheless, his fans eagerly anticipate each race weekend, particularly the upcoming event in Imola, where Hamilton will make a fashion statement at Ferrari’s home circuit after signing a deal with them prior to the season’s start.