Peugeot Sport has revealed the 2024 edition of their beloved 9X8 Le Mans Hypercar, showcasing updated aerodynamics, particularly a rear wing, and a fresh livery. The Stellantis manufacturer plans to introduce the 2024 car at the upcoming FIA World Endurance Championship round, the 6 Hours of Imola, on 21 April. Previously utilizing the distinct ‘wingless’ concept since the middle of the 2022 season, Peugeot Sport has now incorporated revised aerodynamic bodywork and a new livery. Matthias Hossan, Peugeot Brand Design Director, discussed the new aesthetic for their Hypercar. He explained that after a refined and modest design to commemorate Peugeot’s return to endurance racing in 2022, followed by the 2023 livery created by visual artist Demsky to celebrate the Centenary of the 24 Hours of Le Mans and Peugeot’s 30th anniversary of their one-two-three victory at Le Mans, they have now developed a design that showcases the ‘lion head’ in various sizes. This graphic design represents a ‘pack of lions’ and effectively conveys the spirit of teamwork and the abundance of talent within the team. The design incorporates different colors from the Peugeot Sport color palette, such as black, grey, white, and kryptonite. This theme is also incorporated into the lifestyle merchandise designed by Peugeot’s graphic design team.
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