During the NBA’s era of increased efficiency, certain aspects of the league have been neglected. Star players now play fewer minutes and games, and their participation in the All-Star Weekend’s showcase game has become lackluster. The Slam Dunk Contest, in particular, has been disappointing for almost 20 years. Jaylen Brown was the first All-Star to compete in the contest since DeAndre Jordan in 2017.
We must prevent the All-Star Game from becoming irrelevant in the NBA schedule. The ASG holds more cultural significance than the Pro Bowl, resembling events like The Grammys or the Oscars in professional sports. The emotional reactions from players like Rudy Gobert in 2019 and Jalen Brunson last month demonstrate how much this game means to generations of basketball players.
From a business perspective, the NBA is harming itself. The concept of “guanxi,” which represents the synergy between business relationships, should be embraced by the league and its players. As the NBA negotiates new television rights deals, players need to understand the connection between fan interest, viewership, and demand for their product. By devaluing primetime basketball outside of the postseason, they are driving down the value of their packages.
To save the All-Star Game, we need to consider both reasonable and unconventional solutions. One possible restructuring of the game involves increasing the number of All-Stars from 24 to 26. This adjustment reflects the growth of the league, with 30 teams currently and two more expected in the future. The All-Star Game should be more inclusive, allowing all 26 players to participate in a mini-tournament divided into four teams.
Each team would consist of a combination of starters and reserves from the Eastern and Western Conferences. The starters, who have a slight disadvantage in terms of numbers, would be supported by three rookies from the Rising Stars Challenge. This not only balances the talent but also gives rookies a chance to shine on a big stage.
By implementing 12-minute games instead of quarters, the All-Star mini-tournament would provide an opportunity for all participants to showcase their skills. The reserves would push the starters to compete from the beginning, ensuring a higher level of play throughout the game. Additionally, introducing a monetary incentive, such as a significant prize for the winning team, could further motivate the players.
The All-Star Game holds a similar status in basketball to the star-studded historic gathering depicted in Netflix’s Greatest Night in Pop. While the ASG may not raise millions for charity, the league can involve children benefiting from charitable organizations by giving them courtside seats and assigning them to a conference. This would add energy and a sense of purpose to the game.
Furthermore, the losing team could be obligated to participate in a Comedy Roast hosted by Inside the NBA, providing entertainment for both players and the audience. This lighthearted event could create new grudges or simply be a fun experience for everyone involved.
If Adam Silver truly wants to improve the product, he should consider exempting All-Stars from drug testing for 60 days. While this may raise concerns about performance-enhancing substances, the focus should be on how it could increase the intensity and competitiveness of the game. Imagine players like LeBron James completely focused on winning the ASG MVP, disregarding distractions and giving their all on the court.
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According to the Source deadspin.com