The American Gaming Association has announced that the American populace is projected to wager more than $23 billion on Super Bowl LVIII.
Based on a survey, approximately one-third of Americans reside in states where sports betting is considered illegal, leaving around 67.8 million adults who are eligible to participate.
This means that just over 25% of adults in the United States could potentially bet up to $23.1 billion on Super Bowl LVIII, which would represent a significant increase compared to last year.
The survey included a total of 2,204 American adults and focused on online bets placed through either a licensed casino sportsbook or an unregulated bookmaker.
Bill Miller, the president and CEO of the AGA, stated: “With the Super Bowl making its debut in Las Vegas, this year’s unprecedented interest in wagering signifies a significant milestone for the U.S. gaming industry. Our top priority remains ensuring that this opportunity is handled correctly by implementing consumer protections that can only be guaranteed in a regulated market, as well as investing in responsible gambling resources, safeguards, and education.”
Since 2018, more than $300 billion has been wagered through American sportsbooks, as the number of states legalizing sports betting has risen to 38.
Reportedly, the estimated expenditure on television advertisements reached $360.1 million last year (according to iSpot), and the NFL has confirmed that there will be two commercials promoting sportsbooks during this year’s Super Bowl between the Kansas City Chiefs and the San Francisco 49ers.
Eilers & Krejcik, a well-regarded research organization, has predicted that an astonishing $1.25 billion will be placed on the match through American sportsbooks alone, with 25% of that amount coming from same-game parlays and 15% occurring after the game has started.
Last week, the notorious betting company Caesars Sportsbook disclosed that they had received a $1 million wager on the 49ers to defeat the reigning champions, as well as a $100,000 bet on the outcome of the Super Bowl coin toss.