Taylor Swift received a total of 54 seconds of airtime during the highly anticipated Super Bowl 58 finals. The event generated a lot of buzz, especially among the “Swifties,” who were eagerly awaiting the pop star’s appearance. Throughout the four-hour and twenty-minute game, excluding commercial breaks, Taylor Swift was shown on television more than 12 times. In the first half, as the San Francisco 49ers took the lead, Swift became one of the main attractions alongside the game itself. The second half, however, focused more on her boyfriend’s outstanding performance, ultimately leading his team to victory in the Super Bowl.
While the football match was undoubtedly the main attraction, it is worth noting that Taylor Swift received more screen time than any other celebrity. Throughout the game, she accumulated a total of 54 seconds of airtime, thanks to various regular clips featuring her. This is a significant amount considering that in other sports, such as tennis, some games can end in less than 54 seconds. This observation was highlighted by a sports journalist who used the example of Hubert Hurkacz, a fast server in tennis, whose games can finish in under a minute – the same duration as Taylor Swift’s screen time during the Super Bowl finals.
The success of Super Bowl 58 was not only due to the thrilling season experienced by the football community, but also the presence of Taylor Swift, which undoubtedly attracted more viewers. During the finals, the 14-time Grammy Award winner was seen mingling with other celebrity stars, including her friends and a renowned stylist. Additionally, both Taylor Swift’s mother and some members of her boyfriend’s family were present in the luxury box. Overall, the Super Bowl was a resounding success, both in terms of the game itself and its box office performance, as the Chiefs secured another title win.
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According to the Source firstsportz.com