The current star of world tennis, who holds the title of Wimbledon champion, has added another well-known brand to his ever-growing collection, thanks to his exceptional on-court performances. BMW Cars and Carlos Alcaraz (Credits: Reuters and Madrid Open)
Currently ranked as the World No. 2, this player has been captivating audiences with his remarkable skills and talent in the sport. Despite the immense pressure placed upon him, he has consistently delivered outstanding results, exceeding expectations time and time again.
He achieved his first-ever Grand Slam singles title by triumphing in the finals. This monumental victory also propelled him to the prestigious position of World No. 1, making him the youngest player in history to achieve this feat on the ATP Tour, surpassing the previous record held by another prominent player.
Furthermore, he secured his second Major victory at last year’s Wimbledon. Since his debut on the Tour in 2020, this 20-year-old prodigy has accumulated an impressive total of 12 career titles, including 4 Masters-1000, two ATP-500, and two ATP-250 titles. Additionally, he has reached the semifinals at the French Open and the quarterfinals at the Australian Open.
Given his promising future in the sport, he has become an ideal representative for renowned global brands. Notably, he has already secured endorsements from Nike, Rolex, Calvin Klein, Babolat, and others. In line with this, he has recently entered into a partnership with the esteemed German automobile company.
To announce this collaboration, Alcaraz took to his Instagram account and shared a post featuring him running on a court alongside the new BMW iXi, which was positioned within the court. The advertisement, presented in Spanish, showcases the former World No. 1 endorsing and praising the electric car.
While many players choose to continue competing on hardcourts, Carlos Alcaraz has decided to switch surfaces. He will be embarking on a journey to the South American continent to participate in the prestigious tournament.
Having previously emerged as the champion in the ATP-250 event, he will strive to defend his title. Following this, he will also compete in the ATP-500 event in Rio de Janeiro, where he emerged victorious in 2022, becoming the youngest winner in the history of the event.
Subsequently, Alcaraz will return to playing on hardcourts for the upcoming tournament. With a narrow gap of only 600 ranking points between him and another prominent player, the Spaniard has a real opportunity to reclaim the title of World No. 1.
Furthermore, Djokovic’s current fitness concerns, which will keep him out of the game until March, present a golden chance for Alcaraz to make a significant impact on the rankings.