Discover how Conor McGregor’s foray into the whiskey industry with Proper 12 was driven by a personal connection and a desire to pay homage to his grandfather’s legacy in the field.
Conor McGregor discloses the origins of Proper 12 Whiskey (Image via: X)
achieved unparalleled success both inside and outside the octagon, making him one of the most accomplished athletes in history. McGregor’s triumphs in the UFC earned him the distinction of being the highest-earning MMA athlete ever, as he secured the title of double champion. Subsequently, the Irishman amassed considerable wealth through his professional boxing debut against an opponent whose name is not mentioned. It was the triumph in this boxing match that inspired him to embark on a business endeavor – the creation of Proper 12 Whiskey.
In a recent interview with GQ Sports on YouTube, McGregor delved into the genesis of Proper 12 Whiskey. Here is what he had to say.
McGregor’s motivation for this venture stemmed from his grandfather, who instilled in him the belief that the Irish excel in the whiskey industry. Additionally, McGregor’s former close friend, whose name is not provided, played a role in the business venture. However, McGregor did not mention this friend by name, likely due to an ongoing lawsuit between them.
Following the success of Proper 12, McGregor sold his stake in the company for approximately $300 million. The aforementioned friend, who is now suing McGregor, believed that he deserved a portion of this substantial sum. However, the lawsuit ended in favor of McGregor. Presently, McGregor has embarked on a new venture called Forged Irish Stout. Furthermore, he is the proprietor of a pub called Black Forge Inn in Dublin, which he credits with boosting tourism and commerce in the area.
Conor McGregor singlehandedly popularized MMA worldwide. Despite his immense financial achievements, McGregor remains deeply devoted to his faith. During his recent interview with GQ Sports, he emphasized the significance of religious pendants in his life.
McGregor professed his devout Irish Catholicism and attributed his religious fervor to his mother. He wears a pendant featuring St. Michael, with Archangel Michael’s sword attached to it, as a symbol of his faith. This pendant was a gift from his mother, who had “Love Ma” engraved on it. McGregor clarified that the pendant serves as a reminder for him to choose between good and evil.
Additionally, McGregor disclosed that he possesses another pendant, a St. Christopher pendant, which was gifted to him by his children and fiancée. He explained that this pendant serves as a protective talisman during his travels. McGregor also mentioned that his fiancée and children share his devout Irish Catholic beliefs.
According to the Source firstsportz.com