Kyle Larson has joined the growing list of athletes signed by Prime. The 2021 NASCAR Cup Series champion has secured a major endorsement deal for the upcoming 2024 season. Prime Hydration, a rapidly expanding beverage company owned by popular YouTubers, has become one of the sponsors of the No:5 Chevy team.
Since Larson’s return to the Cup series, his NASCAR endeavors have been sponsored by Hendrickcars.com, which is owned by his boss. Despite being the fastest driver of his generation, Larson has struggled to secure major brand sponsorships due to his one-year suspension in 2020 for using a racial slur during a live stream.
Kyle Larson has recently signed an endorsement deal with Prime Hydrate, a brand owned by Logan Paul and KSI. As part of the deal, Larson will prominently display the Prime Hydrate logo on his helmet during NASCAR competitions. Larson joins the likes of Patrick Mahomes and Erling Haaland as endorsers of the brand.
It remains uncertain whether Larson will drive a car featuring the paint scheme of a brand owned by Logan Paul and KSI. However, Larson has shared a picture of the Prime-themed helmet he will be using, which is inspired by the Ice-Pop flavored Prime beverage and features a red, white, and blue color scheme.
By securing a Prime endorsement deal, Larson joins an exclusive group of top-tier athletes. This group includes three-time Super Bowl winner and Kansas City Chiefs star player, as well as the soccer sensation from Manchester City. Notably, UFC stars also have endorsement deals with Prime.
The reaction from fans on X regarding Larson’s new deal has been mixed. While some fans are pleased to see major brands supporting Larson and returning to the No:5 garage, others have expressed concerns. Specifically, they have pointed out the alleged crypto pump-and-dump scam involving Logan Paul and questioned Larson’s endorsement of a brand owned by a YouTuber with a questionable background.
It is great news that Larson is finally securing sponsors, but some fans are disappointed that it is with Logan Paul, whom they consider to be a scam artist. Nevertheless, there are fans eagerly anticipating Larson’s helmet featuring the Prime logo. Others are expressing their desire to see a Prime-sponsored car in NASCAR races or suggesting that Prime should consider sponsoring High Limit Racing.
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According to the Source firstsportz.com