On February 11, 2024, the Super Bowl witnessed the Kansas City Chiefs go head-to-head against the San Francisco 49ers at the Allegiant Stadium in Las Vegas (and *spoiler alert* emerge victorious). For several years now, the Super Bowl has not only been the largest sporting event globally but also one of the most popular television programs, resulting in exorbitant costs for advertising airtime.
Reports from industry publications indicate that a mere 30 seconds of airtime during the highly-anticipated game came with a hefty price tag of approximately $7 million this year, and that’s excluding additional expenses. When you factor in talent and production costs, which are exceptionally high as every company aims to make a “big” impression during the Super Bowl, the total expenses skyrocket into the tens of millions.
However, forget about all those extravagant productions, compelling narratives, or star-studded ensembles. Who needs extended versions, humor, or even the surprise unveiling of a new product? Kanye West proves that all he needs for a Super Bowl ad is his wife’s Toyota Mega Cruiser and his own phone. Of course, he must also have the funds to pay for the advertising slot.
Kanye West has once again gone viral following the live broadcast of the Super Bowl, thanks to an “ad” unlike any other that he released to promote his new website and merchandise. As background context, Ye has been expressing frustration over his inability to book stadiums for his concerts and the fact that he has been dropped by his label, representatives, collaborators, and his entire public relations team. His latest album, Vultures, is entirely self-funded, so he is in need of cash, which he hopes to generate through the sale of merchandise.
In a video shot while riding in the passenger seat of his wife’s car, using his phone, Kanye directly addresses the audience without any prepared talking points. He even admits that he spent so much money on the commercial slot that he “actually didn’t spend any money on the actual commercial.” His ad, which has now gone viral, is either seen as a stroke of marketing genius or the most cringe-worthy celebrity moment of the year. How you perceive it depends on your personal feelings towards Ye.
For us, this unexpected Super Bowl release confirms that Ye loves his wife’s new car just as much as she does. And who can blame him? It’s a customized Toyota Mega Cruiser that is both impressive and extremely rare.
Between 1995 and 2001, only 3,000 units of the vehicle were produced, primarily for military and emergency response purposes in Japan. Less than 150 units made their way into civilian hands, and the one Kanye imported into the U.S. in the summer of 2023 is one of only two in the entire country.
According to Camplife Customs, the customizer responsible for its modifications, Kanye purchased the vehicle for his current wife, Bianca, who has been driving it ever since. However, Kanye is certainly making the most of his investment, featuring it in his viral Super Bowl ad and using it as the prop vehicle for an upcoming music video.
Kanye West’s Super Bowl advertisement was widely discussed on social media. The commercial, which was shared on Twitter, garnered a lot of attention and generated various reactions from viewers. Many people were intrigued by the content of the advertisement and expressed their opinions online. The commercial featured Kanye West in a captivating and visually appealing manner, making it a topic of conversation among fans and critics alike. The advertisement’s impact and reach were evident as it quickly spread across different platforms and gained significant traction. Overall, Kanye West’s Super Bowl commercial left a lasting impression and sparked discussions among viewers.
According to the Source autoevolution.com