McLaren Racing CEO Zak Brown believes that the Middle East has now joined the ranks of the United States and the United Kingdom as a major force in the world of motorsport. Over the past twenty years, the region has experienced significant growth and development, which has solidified its importance in the industry. Brown specifically highlighted McLaren Racing’s ownership in Bahrain and the region’s significance for partners and sponsors as evidence of its influence.
The Formula 1 schedule includes four grand prix races in the Middle East, further emphasizing the region’s significance. Brown also mentioned the feedback from business leaders and partners who consider the Middle East as a crucial market. He expressed his satisfaction that it all began in Bahrain, the birthplace of McLaren Racing and the location of the first grand prix in the region. According to Brown, the Middle East is already a vital market for fans, racing teams, the sport itself, and sponsors.
Saudi Arabia plays a crucial role in the current motorsport landscape. In just nine weeks, the country has hosted various high-profile events such as the Formula E season, the Dakar Rally, the inaugural E1 electric powerboat race, and the upcoming Formula 1 grand prix. Prince Khalid Bin Sultan Al Abdullah Al Faisal, president of the Saudi Arabia automobile and motorcycle federation, emphasized that the country’s involvement in motorsport goes beyond hosting events. He expressed a desire to further expand Saudi Arabia’s presence in the sport in the coming years.
Saudi Arabia has already made significant progress, but there are still plans to enhance its motorsport infrastructure. The opening of the purpose-built motorsport facility in Qiddiya is expected to elevate Saudi Arabia to a new level. Additionally, there are plans to develop grassroots programs that will nurture young talents and propel the country’s participation in motorsports. The potential for growth in Saudi Arabia is immense, as it is home to many ambitious, committed, and talented individuals who have been inspired by events like Formula E.
In conclusion, the Middle East, with its strong presence in motorsport, is now on par with the United States and the United Kingdom. The region’s importance is evident through McLaren Racing’s ownership in Bahrain and the support of business leaders and partners. Saudi Arabia, in particular, is making significant strides in hosting various motorsport events and has ambitious plans for the future. The country aims to further develop its infrastructure, provide opportunities for the new generation, and showcase the talent and potential within Saudi Arabia.
According to the Source racer.com