Following its recent collaboration with cosmetics brand Charlotte Tilbury, F1 Academy has now announced a partnership with Puma. In a multi-year agreement, Puma will supply racing gear to F1 wild card entries and drivers racing under a partner livery in the all-female single-seater series. Additionally, Puma will provide footwear for F1 Academy staff. Similar to Charlotte Tilbury, Puma will also support a driver on the grid. Ferrari Academy driver Aurelia Nobels will be racing her rookie F1 Academy season in Puma colors for ART Grand Prix. Nobels, who has experience in Brazilian, Spanish, and Danish Formula 4, joins ART GP’s driver lineup alongside Bianca Bustamante and Lia Block. Nobels expressed her excitement about the opportunity and her commitment to representing Puma. ART Grand Prix is delighted to welcome Aurelia Nobels as one of its F1 Academy drivers for the upcoming season, racing under Puma’s colors.
F1 Academy Managing Director Susie Wolff highlighted Puma’s ability to blend sport, lifestyle, and fashion through collaborations with renowned artists and creators. This aligns perfectly with F1 Academy’s goal of inspiring a younger generation of fans. Puma’s strong legacy in motorsport and dedication to innovation make it an ideal partner for F1 Academy. Maria Valdes, Puma’s Chief Product Officer, emphasized that the collaboration goes beyond sponsorship and reflects Puma’s commitment to advancing women in sport, particularly in motorsport. The partnership feels natural for Puma as they continue to drive progress in both sports and culture.
Pre-season testing for F1 Academy is currently taking place in Jeddah, Saudi Arabia, in preparation for the first round of the season on March 07 – 09.
According to the Source motorsportweek.com