Companies will need to invest a significant amount of money to secure a Super Bowl advertisement. On Sunday, the Chiefs and 49ers will face off in Las Vegas for Super Bowl LVIII, and many viewers are eagerly anticipating one aspect in particular: the commercials. For a large number of casual viewers, the commercials hold more importance than the game itself. We’ve all experienced this at Super Bowl parties. There is always a group of individuals who remain engrossed in conversation, except when the commercials come on. With over 100 million people tuning in, the cost of advertising during this time is exorbitant. According to Ad Age (via QZ.com), a 30-second spot will set companies back a staggering $7 million.
Now, it is up to each company to determine whether the investment is worthwhile. I am not an expert in economics or marketing, but with over 100 million viewers, it is undoubtedly an effective way to reach a vast portion of the population. Let’s momentarily imagine that you have $7 million to spend on something other than a Super Bowl advertisement. What alternatives could you consider? Here’s a brief rundown:
So, the question is, what would you prefer? Enough firearms to equip thousands of commandos for a Red Dawn scenario, or 30 seconds of television airtime during the Super Bowl? Allow me to suggest a compromise. Give me 1,400 Daniel Defense AR-15s and 230,000 12-packs of Coors Banquet, and we’ll be fully prepared to celebrate.
Let me know your thoughts at David.Hookstead@