Super Bowl LVIII made history as the most-watched television program in the United States. A staggering 123.4 million viewers tuned in to witness the showdown between the Kansas City Chiefs and the San Francisco 49ers. This surpassed the previous record set by the Chiefs’ victory over the Philadelphia Eagles the year before, which garnered 115.1 million viewers. Nielsen and Adobe Analytics reported a 7% increase in viewership compared to the previous year, as the Chiefs secured their third championship ring of the decade. The game was broadcasted by CBS, Nickelodeon, and Univision, and was also available for live streaming on Paramount+ and the NFL’s digital platforms. The average number of viewers throughout the game was 123.4 million, but a staggering 202.4 million people watched at least some part of the game across all networks. This marked a 10% increase from the previous year’s figure of 183.6 million viewers. The involvement of Taylor Swift, who is in a relationship with star Chiefs tight end Travis Kelce, played a significant role in attracting more viewers.
Super Bowl LVIII became the most-watched telecast in history, surpassing even the historic 1969 moon landing, which attracted an estimated 125 to 150 million viewers for Apollo 11’s mission. Super Bowls have consistently dominated television ratings in America, cementing their status as one of the biggest spectacles in the world. The NFL playoffs also enjoyed a successful year, with an average of 38.5 million viewers during the first three weekends, representing a 9% increase from the previous year. The regular season saw a significant boost as well, with an average of 17.9 million viewers, tying for the second-highest average since tracking began in 1995. The Super Bowl remains one of the few events that can unite millions of people simultaneously, regardless of their interest in the sport. Fans are already placing bets on the upcoming 2024-25 season, with the San Francisco 49ers emerging as the favorites, despite their previous heartbreak.
According to the Source sportslens.com