Tiger Woods has unveiled his latest brand, logo, and clothing line known as Sun Day Red ahead of the Genesis Invitational. While many golf enthusiasts were curious about the apparel that the 15-time major champion would be launching, there was immediate confusion surrounding the name itself and the decision to separate it into three words.
The Red aspect of the equation is quite clear, considering Woods’ long-standing tradition of wearing red during the final rounds on Sundays. Given this, it would have made perfect sense for the brand to be called ‘Sunday Red’. However, Woods wanted a name that would instantly capture people’s attention, and by splitting the word Sunday into two words, he was able to achieve just that.
According to the official website of Sun Day Red, the decision to present the word mark as three separate words was based on the belief that there is a special power in threes. Choosing the name Sun Day Red was a playful way for the brand to create something entirely unique and unexpected.
Sun Day Red certainly succeeded in being both distinctive and surprising.
The rationale behind the divided name goes beyond a mere marketing gimmick to generate buzz and drive online searches. There is a deeper meaning behind it all.
Tiger Woods has a genuine affinity for the sun, and having the word stand alone felt right to him. Additionally, he thoroughly enjoys playing golf during daylight hours. These are the brand’s words, not mine.
“Born from a love for being outdoors in the sun, the pleasure of playing golf in the daytime, and the significance of red as the brand’s power color – once Sun Day Red was placed on a garment for the first time, it simply appeared flawless.”
It’s astonishing that we can still uncover new insights about the 15-time major champion, but we can now definitively confirm that Tiger Woods has a fondness for the sun and prefers playing golf during the day rather than at night, as peculiar as that may sound.
Mark covers a wide range of sports, with a keen focus on all things happening in the world of golf. He holds a journalism and online media degree from the University of Tennessee, although you can form your own opinion on that matter. When he’s not working, there’s a high probability that he can be found on the golf course.
According to the Source outkick.com