Tiger Woods has officially unveiled his new brand and clothing line called Sun Day Red, abbreviated as SDR. Although the overall style of the few pieces we’ve seen perfectly matches Woods’ taste, it didn’t stop fans and critics from expressing their thoughts and opinions.
Woods’ partnership with Nike, which lasted 27 years, came to an end in 2023. However, speculation about a potential split had been circulating long before last year’s conclusion. The 15-time major winner had already stopped wearing Nike golf shoes for a considerable period of time. Additionally, his son Charlie reportedly signed a deal with the clothing brand Greyson. In January, it was revealed that TaylorMade, the producer of the line, had filed for the Sun Day Red trademark, leading us to where we are now.
Woods will debut his Sun Day Red attire at this week’s Genesis Invitational, marking his first official appearance since the Masters in April of last year.
During an event in Los Angeles on Monday, Woods showcased a variety of different pieces, indicating that Sun Day Red will explore every aspect of golf apparel. In addition to a new signature red polo that Woods will wear on Sundays, Sun Day Red will offer footwear, gloves, hats, headcovers, and likely any other merchandise that can be sold to consumers starting from May 1. Unsurprisingly, the showcased pieces at the event predominantly featured red, black, and white, colors that have been closely associated with Woods for decades.
Woods’ new logo, a tiger cat composed of 15 stripes representing each of his major championships, was also revealed.
My initial impression of Sun Day Red, which I’m sure many others share, is that it feels unfamiliar. The brand and its products themselves are not strange, but seeing Woods associated with a brand other than Nike is. For nearly three decades, our eyes have been accustomed to Woods and Nike, with countless memories of him winning adorned with the iconic swoosh on his hat and shirt. It will take some time to adjust to seeing him in attire without the Nike logo.
Regarding the logo itself, I don’t dislike it. While there may be better logos out there, and a silhouette of Woods performing his signature fist pump could have been visually appealing, there are certainly worse logos as well. In my opinion, it does capture Woods’ aura.
When it comes to public opinion, social media users had plenty to say about SDR.
Mark covers a wide range of sports, but he pays particularly close attention to the world of golf. He holds a journalism and online media degree from the University of Tennessee, although you can judge for yourself whether he truly masters those fields. When he’s not working, there’s a high chance you’ll find him on the golf course.
According to the Source outkick.com