During the 2019 ODI World Cup, MS Dhoni was observed using three different bat stickers. These stickers belonged to Sareen Sports (SS Sports), Beat All Sports (BAS), and Sanspareils Greenlands (SG). Although he was typically associated with Reebok or Spartan bat stickers, Dhoni’s decision to switch between these brands left many perplexed.
Sometime after the 2019 ODI World Cup, Somi Kohli, the owner of BAS, disclosed the reason behind Dhoni’s use of their bats. In a video that gained significant traction on X (formerly Twitter), Kohli revealed that the former Indian captain chose BAS as a means of paying tribute, without accepting any monetary compensation.
Interestingly, Dhoni was recently spotted utilizing a bat with the Prime Sports sticker. Prime Sports happens to be a store in Ranchi owned by his friend, Paramjit Singh. This further demonstrates Dhoni’s inclination towards promoting brands associated with his personal connections.
Paras Anand, who has been associated with SG Cricket for over two decades, also disclosed in 2020 that Dhoni had utilized SG equipment throughout his illustrious cricketing career. Therefore, when Dhoni and his agent were unable to secure a bat sponsor for the 2019 World Cup, the former Indian captain opted to pay homage to these three brands by using their equipment.
Dhoni faced difficulties in finding sponsors, as many believed he was on the verge of retirement from the sport. Additionally, the brands themselves were unable to afford the cost of sponsoring him. Eventually, Dhoni did retire from international cricket a year later, but he continues to participate in the IPL. In the 2023 IPL final, Dhoni was spotted using equipment provided by Sareen Sport, further emphasizing his commitment to showcasing different brands throughout his career.
According to the Source firstsportz.com