Perhaps discussions about the decline of the NFL due to Taylor Swift and the Deep State were premature. CBS announced on Monday that their broadcast of Super Bowl LVIII attracted an average of 123.4 million viewers across various platforms. The metrics included viewers from CBS, Paramount+, Nickelodeon, Univision, and CBS Sports.
Super Bowl LVIII on CBS alone drew a reported 120 million viewers, making it the largest audience ever for a single network. CBS also set records for the most-streamed Super Bowl in history and for attracting over 200 million viewers who watched “all or part” of the game.
The NFL has always been the leader in television ratings in the United States. In 2023, NFL games accounted for 93 out of the top 100 most-watched TV broadcasts in the country. This number increased from 2022, where NFL games already had a significant market share of 82 out of the top 100 broadcasts.
Super Bowls also dominate the list of most-watched broadcasts in U.S. history. Out of the top 30 broadcasts of all time, 29 are Super Bowls, with the exception of the M*A*S*H finale in 1983. The top 10 broadcasts have all occurred since 2010, and Super Bowl LVIII surpassed last year’s Super Bowl by over 8 million viewers.
There were unfounded criticisms regarding Swift’s relationship with Chiefs tight end Travis Kelce and its impact on the game and the league as a whole. However, none of these conspiracies proved to be true. The only challenge that remains for the NFL to overcome might be the moon landing. The historic event in 1969 was difficult to track as it was broadcasted across multiple networks. Estimates suggest that Neil Armstrong’s moonwalk attracted anywhere between 125 to 150 million viewers.
According to the Source deadspin.com