The captivating and profitable tale reached its conclusion on January 8th. Just over a month ago, Tiger Woods announced the end of his long-standing partnership with Nike after 27 years. This partnership, in terms of finances, brought in nearly 500 million euros for the American athlete.
In the realm of sports, this union marked the rise of golf as a popular sport and a breeding ground for billionaires. It was a cultural, social, and athletic turning point. “27 years ago, I was fortunate enough to initiate a connection with one of the most renowned brands globally. The time since then has been filled with incredible moments and cherished memories that I could recount forever,” expressed Tiger with heartfelt emotion.
Following the separation, the question of what would come next arose. “People will undoubtedly wonder if there will be another chapter. Yes, there certainly will be. See you in Los Angeles!” Tiger added in his statement. The anticipation came to an end in the early hours of this Tuesday. Accompanied by TaylorMade CEO David Abeles, the American golfer unveiled his new clothing line, Sun Day Red, in Pacific Palisades, California. This line is associated with the aforementioned brand but carries its own distinct identity.
“Sun Day Red will embody a passion for playing and competing, and it will be for individuals who share those values, whether on the golf course or in life,” explained the golfer in a statement about his new brand, which will hold significant meaning for him. The name itself is a clear nod to his iconic red polo shirt worn on Sundays. The logo features a tiger with 15 stripes, representing each of the major championships that the American has won throughout his career.
During the unveiling, a preview of the first six pieces of clothing from the line was showcased. The full collection will be available for purchase on May 1st. “Today, Sunday Red represents more than a mere superstition. It symbolizes Tiger’s unwavering pursuit of excellence and serves as a testament to his mental resilience under immense pressure,” states the brand’s website, aiming to capture the essence of those iconic Sundays of triumph in Tiger’s golfing career. “Every seam, every stitch, every fold is meticulously crafted with the utmost care and unwavering focus that has defined Tiger Woods’ legendary career,” the website further emphasizes.
With his new brand, Tiger will make his return to the PGA Tour this week, marking 312 days since his last official tournament on the North American circuit, the Augusta Masters of the previous year. As he previously hinted upon parting ways with Nike, he will be seen in Los Angeles at the Genesis Invitational, commencing this Thursday. As one of the eight designated PGA Tour tournaments, Woods is guaranteed to participate in all four days without facing elimination.
This marks a new physical test for the American golfer. “I will be able to walk and play. We have been working hard and have made a successful recovery. We have been training every day, which is fantastic,” Tiger shared after competing in the PNC Championship alongside his son. At the age of 48, he returns with a revitalized spirit.
According to the Source tennisworldusa.org