The NBA is set to implement artificial intelligence technology to enhance the fan experience during games and on television broadcasts. NBA Commissioner Adam Silver recently demonstrated the capabilities of this new technology by transforming Victor Wembanyama into Ahmad Rashad using NB-AI, the league’s latest AI innovation.
Wembanyama, the top draft pick this year, joined Silver and Rashad on stage to introduce the NBA’s new AI technologies designed to elevate the viewing experience for fans both in the arena and at home. The live demonstration of transforming Wembanyama into Rashad on the AI projection screen was met with applause from the audience, marking a significant milestone for the sports league in utilizing AI technology.
The remarkable transformation, which saw Rashad’s facial features superimposed on Wembanyama’s body without altering the rookie’s skin color, left even Rashad himself in awe. This groundbreaking use of AI technology in a live sports event received widespread appreciation for its innovative approach to enhancing the audience experience.
As Silver continues to lead the NBA into the future, his recent showcase of the league’s new technologies, including the NB-AI, highlights his commitment to expanding the reach and revenue potential of the sport. By incorporating requests from players like Wembanyama, such as displaying NBA games in a Spider-Man movie format, the NBA aims to leverage technology to captivate fans and elevate the viewing experience.
According to the Source firstsportz.com