Shaquille O’Neal, who currently holds an executive position at Reebok, has been affiliated with the company since 1993. Shaq’s association with Reebok spans several years. (Image via SI) The renowned LA Lakers legend is not only famous for his dominant presence on the basketball court; he has also made a lasting impact in the world of advertisements and recently hosted a grand event for the Super Bowl. While he enjoyed his time, a Reebok commercial has sparked nostalgia among basketball enthusiasts, reminding them of one of O’Neal’s most memorable commercials aired during Super Bowl 27 in 1993.
The advertisement, which pays tribute to O’Neal’s roots in Newark and his love for the game, showcases him entering a basketball court at Newark’s Malcolm X Shabazz High School, where a group of excited students eagerly awaits his arrival. As O’Neal interacts with the students, he reflects on his upbringing in Newark and the determination it instilled in him. The commercial serves as a poignant reminder of O’Neal’s journey from humble beginnings to becoming a basketball superstar.
The significance of the commercial goes beyond portraying O’Neal’s personal story; it also highlights Reebok’s commitment to honoring his legacy. This commitment was evident when O’Neal recently shared the advertisement on Instagram. Shaq posted the following clip as a story:
[Embedded Instagram post]
The sneaker brand’s “Shaq Attaq ‘Brick City'” shoe pays homage to O’Neal’s upbringing in Newark, emphasizing the influence of his hometown on his life and career. The commercial not only celebrates O’Neal’s accomplishments but also serves as an inspiration for aspiring athletes, especially those from underserved communities like Newark.
Behind the scenes, the creation of the commercial was a collaborative effort involving Reebok, O’Neal, and the students of Malcolm X Shabazz High School and Eagle Academy for Young Men of Newark. The commissioning of California-based artist Madsteez to paint a mural of O’Neal on the school’s exterior further solidifies his connection to the community.
O’Neal’s impact on the basketball world extends far beyond his skills on the court. Through initiatives like the Reebok commercial, he continues to inspire and empower the next generation of athletes. Since originally signing with the company in 1993, he recently made the decision to return. Currently serving as the president of sales and operations at Reebok, Shaq continues to make a difference in the lives of upcoming athletes. After all, Shaquille O’Neal is more than just a player; he is a cultural icon whose influence goes beyond the realm of sports. Commercials like the Reebok advertisement serve as a reminder to both old and new fans of the power of perseverance, passion, and the pursuit of dreams.
According to the Source firstsportz.com