This season, more than ever, women across America have been avidly following the NFL season. The popular league has experienced a surge in female fans, partly due to the relationship between Taylor Swift and Travis Kelce.
With more fans comes more money, not only for the league, but also for their partners and sponsors. This increase in female fans has also had an impact on their gambling partners. BeMGM has reported a 51% rise in the number of female bettors placing wagers on the Super Bowl, with some attributing this to the influence of Taylor Swift.
The Super Bowl also saw a significant increase in television ratings. According to Sports Business Journal, the viewership among women reached an all-time high of 58.8 million viewers. This accounted for a record share of all viewers at 47.5%. Overall, the game had an average of 123.7 million viewers, setting a new record.
It’s difficult to deny that Taylor Swift played a role in this. Ever since the world’s biggest pop star made an appearance at the Chiefs’ Week 3 game against the Chicago Bears at Arrowhead Stadium in Kansas City, there has been a frenzy surrounding Swift and the NFL. As her relationship with Travis Kelce continued to develop, there was a possibility that she could be present at Super Bowl LVIII if the Chiefs made it that far.
Initially, this seemed unlikely as the Chiefs’ offense struggled like never before during the Reid-Kelce-Mahomes era. A loss to the Raiders on Christmas was a low point. It also meant that if the Chiefs were to advance in the playoffs, they would have to play their first away game in the Reid-Kelce-Mahomes era.
However, this did not deter them. They emerged victorious at home against the Dolphins, followed by away wins against Buffalo and Baltimore, before defeating San Francisco in a thrilling 25-22 (OT) game on Sunday.
The Taylor Swift-NFL crossover has captivated America, and fans have enthusiastically embraced it.
According to the Source brobible.com